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Guiding the Future of Australian Festivals

Meet the leaders behind our advocacy and support for Australia’s festival scene. With deep industry experience, our board drives our mission to strengthen and elevate festivals across the country.

Supporting Festivals Every Step of the Way

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From daily operations to long-term strategy, our staff brings passion and expertise to every aspect of our work. Get to know the faces behind our mission.

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Managing Director

Olly Arkins (They/Them)

With over a decade of experience in public policy, communications, and government relations, Olly has a background as a political adviser across NSW, Victoria, and Canberra, and in government affairs for Live Nation Australia and New Zealand. Olly has been instrumental in growing the AFA’s membership and influence, championing sustainable festival businesses amidst regulatory challenges and industry shifts.

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Policy and Membership Officer

Lucy Anh (She/Her)

Lucy Anh brings diverse music experience to AFA as an artist and industry professional. Lucy's background spans policy advocacy, artist management and venue operations, with her unique perspective underpinning her passion for supporting the intersection of music, business and government.

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Head of Communications & Memberships

Elliott Lauren-Ryan (She/Her)

Elliott brings over a decade of experience in the music, events, and creative sectors to her role at the AFA. With a background in project management, content creation, and client relations, Elliott focuses on strengthening connections within the industry and supporting the growth of Australia’s festival community.

The Afa is proudly supported by:

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Contact

Media Enquiries: media@afa.net.au

© 2025 Australian Festival Association Ltd

ABN: 66 631 192 562

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